Strategic and operational consulting for SMEs, midcaps and retailers

A network of experts to improve your performance in France and internationally

Team support

Provide support to your team for the operational implementation of your actions plans: Packaging development, communication campaign, insights & panels, sales pitches...

New offers

Find new sources of growth, launch new products, develop new categories or open up new channels. Put your category management policy at the center of your omnichannel strategy.

Brand strategy

Develop or strengthen the positioning of your brands through operational recommendations. Create new brands for your projects and design your 3/5 year brands portfolio strategy.

International development

Define your strategy and implement it: Go to the market - priority countries - localization of your marketing strategy - representation at trade fairs - search for partners - business plan..

Training of your teams

• Brand and market review

• Category management.

• Strategic Brief: Packaging, brand platform, brand name.

• International development.

• Intercultural management.

Contact us for a tailor-made proposal

Jean-Luc Rossignol

Professional for consumer goods and retail, I help companies in strategic, in operational marketing and in business development for France, Europe and Asia.

A know-how acquired in large groups such as Duracell, Hachette, Intermarché, Spar AG in predominantly marketing and commercial positions. I then had an entrepreneurial approach with the creation of the Ekimana brand which proposes ethical decoration products and later I took the responsibility of the development of small & medium companies for the Asian region.

I managed teams and projects in Europe. I was based three years in Germany and seven in China.

I bring a wealth of experience; a strategic and operational approach focused on actions and results; a network of expert professionals at the service of your development.

Our Values : Commitment - Integrity - Stringency - Creativity

Exemples of missions

• Audit of the products range of an organic cosmetics brand.

• Training of a European team in category management for a company in the home care sector.

• Definition of the go to market strategy (Asia) for consumer goods brands.

• International business plans, monitoring and control of partners.

• Brand name transliteration in Mandarin.

• France / China intercultural training.

Way to cooperate

A punctual mission :

A precise problem, a clear objective, a recommandation and an implementation for a concrete result in a few weeks / months.

Timeshare:

Difficulties integrating skills due to your size or budget? A long-term "à la carte" relationship that gives you a competitive advantage.

Interim management:

A context of dysfunction, a transformation project or a period of change? An action carried out over several months to take the responsibility of the marketing and sales department of your activity.